CREATON
Opening Ceremony of the Factory of CREATON Ceramic Tiles

Client: Etex Building Materials Polska
Date: September 19, 2012
Venue: Widziszewo near/Kościan


EVENT
Grand opening of the European most modern production plant of CREATON ceramic roofing tiles. The event took place on the factory premises in Widziszewo near Koscian. All-day event comprised of several parts – reception, presentation of the company, ribbon cutting ceremony, official start of production, plant tour and lunch. The event was attended by some 300 guests including the members of the board and management of Etex Group – the owner of Creaton brand, representatives of central and local authorities, representatives of key customers both domestic and foreign and mass media.


SOLUTION
The event took place on the premises of the factory which required some adaptive treatment. Reception and the official part of the event were organized in a specially adopted warehouse. The remaining parts – including “ribbon cutting” and “start of production” ceremonies were performed in production hall. The trade presentations took place in factory’s conference room. VIP-art suggested and performed a series of logistic tasks in order to adopt the factory area for the purpose of the event. Agency arranged the decoration of the factory interiors and provided special effects which contributed to the prestigious character of the event.


OUR DUTIES
Comprehensive realization of the event and coordination of all the activities. The Agency’s tasks included:
- preparation of the event agenda,
- conception and realization of the “start of production” ceremony
- rental of infrastructure (PA system, effect lights, multimedia)
- engagement of the MC,
- rental of simultaneous translation infrastructure, engagement of interpreters,
- catering service and lunch menu,
- coordination and supervising of all the activities,
- photo and video documentation of the event.



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